So, here we are. We're now in the first few days of
the second-half of 2008.
I need to ask... did anyone
think this is how mid-2008 would look at the beginning of this
year?
So, why am I smiling? I am smiling because my outlook
today is more than just a double positive (pun intended).
"Positive" can mean "optimistic," but it can also mean
"certain" or "definite" as well. I am smiling because I am
definitely certain that both the overall state of the U.S.
economy and the opportunities in front of DoublePositive are
things to be extremely optimistic about.
Let's start
with the economy...
When you read the list of bullet
points above, it's hard not to think that we're one-step
removed from Armageddon! But, despite all the doomsday headlines, the Gross Domestic
Product (GDP) of the U.S. economy continues to hum along in growth mode.
Whoa, what's that about?!
This seemingly
paradoxical information suggests that we now live in a NEW
economy - one that is far more global, flexible, diverse,
nimble, robust, and resilient than anything we've ever seen
before. This is not just my opinion - this is the major
premise of former Fed Chairman Alan Greenspan's new book, The Age of Turbulence.
These current
events are not the only events that would support this
premise. In the last decade, the U.S. economy has produced
economic growth (with relatively low-inflation) despite a
series of setbacks, including the collapse of Long-Term
Capital Management (1998), the dot-com bust of 2000, the events of 9/11/2001, an expensive war on foreign
soils, and now the subprime mortgage crisis.
Notice, I
did not even mention the mortgage industry in the bullets
points above. It deserves its own category since it tends to
be blamed as the cause of everything that is not good.
Here's the deal about the mortgage industry...
- Mortgage Products (qualification guidelines) became too
loose
- Late payments, defaults, and foreclosures of mortgage
loans began to rise
- Everybody lost their ass
- Everybody else lost their ass too
I hope
you'll pardon the colorful language for emphasis, but the
mortgage industry is big. VERY big. It's not going away, but
it CAN stop paying for marketing, which most companies have
chosen to do. It is the mortgage leads and mortgage marketing
companies that have felt this the most (as per prediction #1
http://blogs.doublepositive.com/2007/12/10/predictions-for-2008/)
Now onto DoublePositive...
So, how is
DoublePositive doing in this climate?...
We're
CRUSHING it. :-)
DoublePositive recently announced new
offerings to the segment of the mortgage industry that is
STILL paying for marketing. The new offerings are perfectly
calibrated to attract the long-term survivor companies we hope
to form long-term relationships with.
Similar to the
resilience of the current U.S. economy, the DoublePositive
business model has also quickly adapted to the newest hot
markets for LIVE Hot Transfers. Education and Insurance are on
a hyper-growth tear for us (perfect timing, as we have needed
them to replace the hyper-growth trajectory we had in
Mortgage). We have re-calibrated the majority of our staff
towards these hot new markets. Stayed tuned as we announce
more info on some very HOT opportunities.
The biggest
news from DoublePositive, however, is the Chris
Scotton announcement.
The press
release says it all, but I need to add that it has already
been an honor to work side-by-side with Chris. Chris will
focus on running the EDU business at DoublePositive.
On a closing note, members of the DoublePositive staff
have had:
- 3 weddings
- 1 new baby
- 1 new pregnancy announcement
And all
since the last PositiveWire. Events like these help us all
to remember what this is all about.
It's easy to smile
when you know the right ways to think.
:-)
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Featured Blog PostsMcCain vs. Obama Round 1
Finally! Jeez,
the Democrats took forever on that one. Well, now that both
parties have a candidate to rally around we can get this show
on the road. So, the one thing the staff at DoublePositive
does not lack is opinions, especially when it comes to
politics. Everyone has their own views, but I thought I would
do my part by trying to distinguish between the candidates to
help others make informed decisions. By no means am I an
expert... Read More...
Obama vs. McCain Round 2 - Foreign Policy
Alright, so its time to get down and dirty with the
candidates viewpoint(s) on foreign policy. No love lost here,
folks. I thought it would be funny to see their viewpoints on
a country by country basis rather than a general foreign
policy. Let me know what I missed: Read More... |
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The DP
Process, XPLANEd
LIVE Hot Transfer Process
LeadScrub Process
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ROI
Radio
Interview with Sean Fenlon, President & CEO
of DoublePositive. Listen.
Interview with Jonathan
Wallace, the Managing Partner of WWC Capital Group, an
investment banking and private equity firm located in Reston,
VA. Listen.
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About
DP
DoublePositive Marketing Group, Inc. was founded in
late 2004 with the specific purpose of bridging the "last
mile" of converting traditional (data-only) leads into sales.
More primitive versions of marketing provide leads to sales
professionals in data form, requiring sales professionals to
work through the data themselves in order to find a genuinely
interested and genuinely qualified consumer. DoublePositive
has evolved the model of lead generation so as to provide
sales professionals with a live, qualified, and interested
consumer, along with the consumer's data, all in real time.
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DP
Relationships
Please visit the sites of these other
organizations that we have relationships with as well:
Partner Point
http://www.partnerpoint.com/
4Thought
http://www.4thoughtinc.com/
Social
Solutions
http://www.socialsolutions.com/
CARCHEX
http://www.carchex.com/
Velaro
http://www.velaro.com/
WWC Capital
Group
http://www.wwccapital.com/
The
Grosvenor Fund
http://www.grosvenorfund.com/
Blue
Sky Factory
http://www.blueskyfactory.com/
Hamilton Investment Partners
http://www.hamiltoninvestment.com/%3C/
Southern Capitol Ventures
southerncapitolventures.com
Leads360
http://www.leads360.com/%3C/
EntreQuest
http://www.entrequest.com/
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