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| 5 Reasons to choose DoublePositive |
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Our DOUBLEconfirm™ process guarantees 100% contact ratio, 100% of the time.
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DoublePositive contacts and qualifies consumers immediately after they have expressed interest online. Consumers who qualify are only transferred once.
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You don't have to waste time chasing down cold leads. We make your phone ring with only double-verified, genuinely interested consumers.
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Time is money, and our leads save you both by eliminating cold-calling and providing the best ROI.
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Our rigorous process screens out consumers that don’t meet your criteria. If that doesn’t happen, we’ll gladly credit your account.
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| Referral Program |
Turn your contacts into transfers! Make sure you take advantage of our referral program. For every new client you refer who orders 50 transfers, you'll get 5 free transfers — a value of up to $500!
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| DNCSolution |
DNCSolution is a family of Internet-based products that handle the full range of Do Not Contact (Do Not Call, Do Not Fax, Do Not E-mail, Do Not Mail) compliance. DNCSolution also addresses the privacy directives and opt-in/opt-out preferences of your prospects and customers. DNCSolution.com
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| Leads360's |
Leads360's lead tracking software can give you visibility over your sales force and get valuable insight into your contact ratio. Contact Leads360 today and learn how we can help you increase your contact ratio by more than 20% in the first month. Call 1-888-508-4462 or visit Leads360.com
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In response to the DealWire from last week, our President and CEO wrote this piece about the current state of the market, an issue that relates to us all in some fashion. I found it insightful and wanted to pass it on to you. Have a great week!
In addition, we'd like to hear your feedback on some other issues currently in the news.
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There has been a lot of talk about the mortgage market, the market in general, and marketing.
What started in March as a correction in sub-prime mortgage lending is now being described as total mortgage industry disaster. Should we be genuinely concerned or are these reports merely being leveraged by the media for their shock value? Perhaps the truth lies somewhere in the middle, but from the outside looking in, one cannot help but to wonder what the ultimate impact of these recent events will be.
So, let's dig in to the facts...
Let's start here with the most recent Mortgage Finance Forecast by the Mortgage Bankers Association. It looks to me as though total mortgage loan originations will still come in well above $2 trillion for 2007 and 2008. Those levels are significantly higher than anything we've ever seen prior to the refi-boom that began in 2001/2002. New home purchase originations continue their steady climb year-over-year, so the contraction is occurring in the always-cyclical refinance patterns.
Even at half of the $4 trillion "peak" that occurred in 2003, $2 trillion is still a VERY big number, especially when one considers that the mortgage industry historically spends approximately 100 basis points of their loan origination volume in marketing dollars in order to generate the mortgage originations. In other words, the industry will still spend more than $20 billion in marketing this year and next to attract new borrowers.
Thus, in the big picture, one thing is certain and all experts agree. The mortgage industry is not going away. The players that survive the corrections will need a steady flow of new customers (borrowers) in order to survive. It makes obvious business sense that these survivors will want to pay as little as possible in marketing costs to acquire a new customer (cost-per-funded-loan in the mortgage vernacular).
Best regards,
Sean P. Fenlon
President & CEO
If you would like to tell us your thoughts, please do.
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Chris Beauchamp |
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The Mortgage Lead Industry's First Open Forum Conference
Earlier this week DoublePositive attended the Leads2007 Conference in Tampa, Florida. The conference was a meeting of several dozen companies working together to shape the future of the mortgage leads industry. Companies representing all groups within the mortgage leads ecosystem attended – lead providers, lead buyers and providers of ancillary services – including Equity Direct Mortgage, TARGUSinfo, Oversee, Leads360, Kaleidico, QuinStreet, LeadPoint, LenderFlex, and many more.
The Leads2007 Conference sessions focused on a wide range of topics such as "Improving the Consumer's Experience," "How To Make Money – Lead Buying 101," "Balancing the Leads Ecosystem," and "Innovations in Lead Generation."
Check out DoublePositive's Leads2007 Blog for more recaps of several conference sessions.
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Reuters |
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| Countrywide Financial Corp, which is trimming costs amid turbulent credit markets, began laying off staff involved in originating loans, according to a report on Monday in the Wall Street Journal's online edition, citing an internal e-mail.
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Forbes |
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| Another one bites the dust. Late Monday, Capital One Financial (nyse: COF - news - people ) announced that it will close its wholesale mortgage banking business and slash 1,900 jobs, in an attempt to reduce its exposure to the risky mortgage market.
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Reuters |
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| Mortgage lenders' and financial companies' debt insurance costs fell on Monday, continuing improvements from Friday when a Federal Reserve discount rate cut sparked a rally in most global markets.
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Bloomberg |
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| Thornburg Mortgage Inc., forced to stop taking home-loan applications last week because of a cash crunch, sold $20.5 billion of mortgage-backed securities at a discount to pay down debt it couldn't refinance. The shares fell more than 10 percent.
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USAToday |
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| Luminent Mortgage Capital (LUM), which has struggled with liquidity problems because of investments in mortgages, Monday announced a bailout in which it would sell a majority stake in itself at a deep discount.
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BusinessWeek |
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| The question was all over Wall Street last week: Was the credit crunch threatening the survival of Countrywide Financial (CFC) (see BusinessWeek.com, 8/15/07, "Mortgage Lenders: Close to the Edge?")? A bankruptcy filing by the largest U.S. mortgage lender would have jolted the economy, squeezing Countrywide's many creditors and tormenting the already wounded mortgage and housing markets.
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AlterNet |
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| In April, Henry Paulson, the Treasury secretary, declared that all the signs he saw indicated that the housing market was "at or near the bottom." Earlier this month he was still insisting that problems caused by the meltdown in the market for subprime mortgages were "largely contained."
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VoiceOfSanDiego |
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| On a hushed street in the middle of a neighborhood that didn't exist a few years ago, foreclosure is a constant neighbor. Little Lake Street in Chula Vista is one of many spots countywide where next-door neighbors are simultaneously drowning in their mortgages.
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MarketWatch |
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| Giant mortgage-buyer Fannie Mae will skip a benchmark debt offering for the first time since May 2006, the company said Monday, prompting an analyst to declare that demand for high-rated mortgage paper is "scant" amid an investor boycott of mortgage-backed securities.
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MarketingVox |
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| The current mortgage crunch hitting the stock market could have implications for the online advertising market as well.
Full Story
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Reuters |
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| The U.S. House Financial Services Committee will hold a hearing on Sept. 5 to examine the current crises in the credit and mortgage market, chairman Barney Frank, a Massachusetts Democrat, said on Monday.
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NewYorkTimes |
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| As ABC’s George Stephanopoulos reminded everyone this morning during the Democratic debate in Iowa, the war in Iraq — or as he put it, how to get out of Iraq — remained uppermost in the minds of Americans and among those who had submitted questions for the forum.
Full Story
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