 |
| |
|
 |
| Referral Program |
Turn your
contacts into transfers! Make sure you take advantage of our
referral program. For every new client you refer who orders 50
transfers, you'll get 5 free transfers — a value of up to $500!
|
| | |
|
 |
|
Many of our customers and
prospects use the internal metric of Cost Per Sale to analyze and
compare their marketing efforts. We struggle with this, here at
DoublePositive, because we believe there is a major flaw in this
highly adopted metric. Since the metric doesn't include the cost of
time or effort, it only works if the level of effort required to
utilize those programs are exactly equal, which is rarely the case.
For example, let's say you buy 100 leads at $10 each and you
make 5 sales from these leads. Using this formula, your Cost Per
Sale would be $1,000/5 sales, or $200. Now, let's say you then open
up the phone book and start calling consumers and attempting to sell
them your services. After two weeks of calling 8 hours per day, you
stumble upon a consumer that buys your product. Using this formula,
your Cost Per Sale would be $0/1 sale, or $0!
So, calling
the phone book is obviously a better marketing method than buying
leads using this metric, yet none of us do this. Most of us, in
fact, buy leads instead. The reason for this is simply that this
Cost Per Sale metric didn't include any time element. Calling the
phone book took a lot of time, and time costs money. In fact, your
organizations cost of time (payroll, overhead, etc.) is likely to be
your biggest expense, significantly exceeding your direct marketing
costs.
Just as calling leads from consumers who have
expressed an interest is more cost effective than calling down a
phone book, DoublePositive Hot Transfers are more cost effective
than calling leads. In fact, we believe it is the next stage in the
evolution of Online Marketing. After all, what is our ultimate goal,
to accumulate leads? No. It is to get a qualified consumer on the
phone with your sales professionals as cheaply and often as
possible. That's what we do!
P.S. HERE is a great blog post on the topic by our
fearless leader. |
|
 |
Bloomberg |
| MetLife Inc.'s
reinsurance unit, slated to become an independent company after the
largest U.S. life insurer divests a majority stake, rejected a
February takeover bid of more than $56 a share from an unidentified
party. Full Story |
SanFranciscoChronicle |
| As work
environments become safer, the number of workers' compensation
claims continues to decline. At the same time, the cost per claim
has risen 27 percent in the past four years, making the business
costs substantial. Along with death and taxes, workers' compensation
is something that every small-business owner with employees must
deal with. Full Story |
NewYorkTimes |
| Massachusetts
reduced its proportion of uninsured adults by nearly half in the
first year of mandatory health coverage and made gains in the share
of people receiving routine preventive care, according to the first
major study of the 2006 law. Full Story |
WallStreetJournal |
| Amid concern
that Libor might not reflect what it's supposed to reflect -- the
average interest rates at which banks make short-term loans to one
another -- The Wall Street Journal took a closer look at the rates.
Full Story |
DP website
Copyright 2008 DoublePositive Group, Inc
1501 S. Clinton
Street, Suite 1520 | Baltimore, MD 21224
888-376-7484
| |
|
